About the Brand
Proenza Schouler was founded in 2002 thanks to the association between Lorenzo Hernandez and Jack McCollough, and the association of the maiden names of their mothers. They met in the halls of the prestigious Parsons School of Design New York, causing the fusion of two innovative minds. The brand quickly meets a great success thanks to the support of fashion personalities such as fashion director at Barney's or Anna Wintour, who heads the U.S. Vogue. Proenza Schouler is different thanks to simple lines, collections which are both urban and modern where art still holds a prominent place. The brand stands out on the red carpet, and seduce the stars in search of sophisticated and casual at the same time creations. Among their most fervent admirers, we find Charlize Theron or even Chloë Sevigny. Proenza Schouler also means famous pieces. Their accessories have become as popular as their ready to wear collection and as their bestseller, the PS1. The New Yorker duo use the lines of jewelry and bags to simplify the look of modern women, and enable them to create an impacting style in an instant! A state of mind that Lazaro Hernandez summarizes with us by introducing the ideal woman of the brand, "mystery that is not afraid to experiment, sophisticated but not perfectly hairstyled and manicured." From award-winning, the two designers are not ready to slow down, and intend to continue their ascent to the heights of fashion.
Lazaro Hernandez and Jack McCollough, the most promising duo from New York These two young American are from Parsons Design School. While Jack made his first classes in strict schools where the uniform is mandatory, Lazaro was introduced to the world of fashion in the hairdressing business of his mother. The two are inseparable, and share the same vision of the brand Proenza Schouler. They are a modern company, which makes the modern woman a fashionista who has the soul of an adventurer, both preppy and street ... Their talent is repeatedly awarded at the Council of Fashion Designers of America Award, which honors the best designers of the year. They receive the title of the best designers of the year 2004, top designers for their women's collection in 2007, 2011 and 2013, and 2009 for their accessories collection.
Spring-Summer 2017 Collection
Starting point for the Spring-Summer 2016 collection, Spain and its influence in the Latin American culture are worked by the duo of Proenza Schouler in a subtle and poetic way. Bare shoulders, bows, ruffles, black and white, red and black and even fishnet breathe a Latino air. Bags and shoes come in exotic prints and even fringe.